SUNDAY AM WRITE THROUGH: International delivered for Universal and Amblin‘s Steven Spielberg alien sci-fi movie, Disclosure Day, with the pic earning $48.8M in 73 territories, over indexing in English speaking and Latin American territories where the phenomenon of ‘We are not alone’ really sticks. Together with a $44M North American start, the global bow is at $92.8M at 25,685 screens.
Asian markets were softer; typically faster paced and effects driven Hollywood movies faring better in those territories.
All of this makes Disclosure Day, far and away the No. 1 movie at the global B.O. this weekend ahead of Focus Features’ highest grossing movie ever Obsession ($34.1M WW from 60 territories, $286.4M WW cume), Lionsgate’s Michael ($21.6M WW from 86 territories, $932.2M WW fueled by a Japan opening of $6.7M, the biggest opening for a live-action Hollywood movie there this year and the biggest opening for a musical biopic), and Star Wars: Mandalorian and Grogu ($11.8M WW from 72 markets, $315.1M WW cume; which was the second local film behind Disclosure Day in China, and behind Michael in Japan).
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The tentpole, one of Spielberg’s more quieter ones tonally when it comes to aliens (some critics comping it to 1970s thrillers like Parallex View), over indexed both stateside and worldwide, the expectations respectively at $35M and $65M heading into this weekend. Note, there was a lot of competition yesterday in North America with the Knicks winning their first NBA Finals in 50 years and Ariana Grande swooning Los Angeles in concert, seven years after her previous appearance in 2019’s “Sweetner World Tour”. Japan is going on Oct. 1.
Comps to previous Spielberg movies abroad are hard given how he spaces out his tentpoles in his filmography of late, and the sophistication of his films which are typically positioned for Oscar runs. Ready Player One‘s global opening was hugely boosted by a pre-Covid China when Hollywood movies still worked. The global reported opening on that film was $181.3M. International opening comps in like for likes (sans China and previews) were Blade Runner 2049 ($40M), Oblivion ($38.3M), Edge of Tomorrow ($38.2M), Twisters ($26.9M) and One Battle After Another ($25.5M).
UK’s $7.6M opening is in line with Spielberg’s Ready Player One in like for likes, above Christopher Nolan’s Tenet Amblin’s Twisters, Denis Villeneuve’s Arrival, and Paul Thomas Anderson’s One Battle After Another. Spielberg visited London (his stop at a pub going viral) with a premiere also held there. One marketing highlight was the first ever media roadblock activation for Universal Pictures in the UK which occurred on June 10 during the peak commute time of 8am-9am. In key cities across the country, over 3,500 digital out of home screens displayed Disclosure Day messages that were timed to TikTok and IMDb takeovers to create a high-impact moment on and offline.
Mexico delivered a $3.9M weekend, which Uni is very happy with considering the competition from the World Cup. As we mentioned, the result is above Twisters, Ready Player One, Project Hail Mary, Interstellar, more than double One Battle After Another, and more than 4x Arrival.
China’s near $3M at 11k locations and 25k screens, made it the top MPA pic in the market which was won over by the Kenji Tanigaki martial arts movie The Furious which debuted to $13.5M. There was a strong performance from the 725 IMAX screens, which repped 27% of business. The weekend result is above One Battle After Another and Twisters. The film is playing into the Dragon Boat Festival, which runs from 19-21 June.
France is filing a No. 1 of $2.9M, again ahead of One Battle After Another, Project Hail Mary, Twisters, and Arrival. In Paris, Disclosure Day took over five billboard sites surrounding the iconic Stade de France on the edge of one of the busiest entry routes into the city. The high-impact roadside takeover ran from May 11-31, dominating commuter traffic and generating approximately 12 million impressions.
Australia’s No. 1 $2.9M opening sans previews is similar to Ready Player One, above Twisters and Arrival, and more than double One Battle After Another.
Brazil saw Spielberg’s biggest opening ever with $2.7M at 972 screens at No. 1. Again, great considering the onslaught of the World Cup on Saturday. The opening result excluding previews is above Ready Player One and Project Hail Mary, more than double Twisters and Interstellar, and more than 3x One Battle After Another and Arrival. Throughout this month, Brazil launched special digital billboards in Varginha, which has a rich history of extra-terrestrial and UFO sitings. The digital billboards enticed viewers with statements such as “The Truth is Here in Varginha – We Deserve to Know the Truth.”
Spain’s No. 1 $2.7M was ahead of second place pic Backrooms and arrived in the territory on the last day of La Fiesta del Cine (all films at reduced prices for four days), dominating the market with a 39% share of total business. The opening weekend is more than 3x Twisters, more than double One Battle After Another and Arrival, as well as topping Tenet, Ready Player One, and Project Hail Mary.
Disclosure Day was No. 1 in Italy with $2.2M and that’s with cinema going impacted by sunny weather in the country (the summer box office can be a bear there despite the bullish effect we have here in the states). The weekend result excluding previews is in line with Tenet, above Project Hail Mary, One Battle After Another, and Arrival, and more than double Twisters. The movie is playing into the Cinema in Festa (Monday-Thursday) this week with all tickets priced at €3,50. The pic was prominently positioned on Porta di Roma, one of Italy’s largest and most modern shopping destinations, running from May 25-June 14 and yielding 800K impressions.
Germany opened to a solid $2M this weekend with a 13% market share. That result excluding previews is in line with One Battle After Another, above Arrival and Twisters. During the first two weeks of this month, the pic took over two screens at the Rock am Ring & Rock im Park Festivals, which is one of the country’s biggest fan-driver summer music festivals, bringing the film to over 200,000 attendees.
Across key markets (Argentina, Uruguay, Chile, Brazil, South Korea, Sweden, Germany, and Norway), Disclosure Day staged disruptive takeovers across live TV, streaming, weather segments, and podcasts to spark intrigue and conversation. Screens gitched, distorted clicking sounds cut through content, and cryptic messages appeared before revealing the film’s key creative and release date. In one moment at the Uruguayan Basketball Finals, the Jumbotron screens were overtaken by glitches that built quarter-by-quarter before resolving into exclusive film footage and a ticket on-sale message
A breakdown of Disclosure Day‘s territories:
| Top Weekend Openings | |||||
| Territory | Column1 | Wk # | Locations | Rank | Wknd Incl. Previews |
| UK & Ireland | 1 | 726 | 1 | $7,574 | |
| Mexico | 1 | 892 | 1 | $3,930 | |
| China | 1 | 11000 | 3 | $2,952 | |
| France | 1 | 630 | 1 | $2,939 | |
| Australia | 1 | 312 | 1 | $2,938 | |
| Brazil | 1 | 668 | 1 | $2,720 | |
| Spain | 1 | 367 | 1 | $2,716 | |
| Italy | 1 | 530 | 1 | $2,160 | |
| Germany | 1 | 589 | 2 | $1,999 | |
| Korea | 1 | 506 | 3 | $1,412 | |
| Hong Kong | 1 | 55 | 1 | $1,023 | |
| Poland | 1 | 255 | 1 | $978 | |
| Netherlands | 1 | 150 | 1 | $944 | |
| Taiwan | 1 | 90 | 1 | $814 | |
| U.A.E. | 1 | 64 | 2 | $802 | |
| Chile | 1 | 80 | 1 | $727 | |
| Argentina | 1 | 240 | 2 | $718 | |
| Denmark | 1 | 121 | 1 | $712 | |
| Belgium | 1 | 86 | 1 | $567 | |
| Central America | 1 | 138 | 2 | $535 | |
| Colombia | 1 | 234 | 2 | $459 | |
| Peru | 1 | 109 | 2 | $457 | |
| Thailand | 1 | 215 | 1 | $453 | |
| Norway | 1 | 135 | 1 | $451 | |
| Saudi Arabia | 1 | 63 | 5 | $416 | |
| Sweden | 1 | 169 | 1 | $410 | |
| Others Middle East | 1 | 83 | 1 | $401 | |
| Czech Republic | 1 | 209 | 1 | $382 | |
| Indonesia | 1 | 296 | 2 | $376 | |
| Greece | 1 | 115 | 1 | $366 | |
| Malaysia | 1 | 119 | 3 | $360 | |
| Turkey | 1 | 261 | 1 | $348 | |
| Portugal | 1 | 62 | 1 | $338 | |
| Hungary | 1 | 71 | 1 | $333 | |
| New Zealand | 1 | 114 | 1 | $293 | |
| Switzerland (G) | 1 | 65 | 1 | $290 | |
| Israel | 1 | 40 | 2 | $282 | |
| Austria | 1 | 66 | 2 | $277 | |
| India | 1 | 523 | 5 | $272 | |
| Romania | 1 | 88 | 1 | $269 | |
| Finland | 1 | 95 | 1 | $269 | |
| Philippines | 1 | 189 | 5 | $265 | |
| Singapore | 1 | 26 | 1 | $257 | |
| Ukraine | 1 | 161 | 1 | $244 | |
| Switzerland (F) | 1 | 31 | 1 | $169 | |
| Ecuador | 1 | 59 | 3 | $147 | |
| Slovakia | 1 | 82 | 1 | $142 | |
| Bulgaria | 1 | 63 | 1 | $99 | |
| South Africa / Others Africa | 1 | 82 | 2 | $94 | |
| Croatia | 1 | 70 | 1 | $92 | |
| Bolivia | 1 | 22 | 4 | $74 | |
| Venezuela | 1 | 60 | 2 | $67 | |
| Estonia | 1 | 23 | 1 | $64 | |
| Lithuania | 1 | 19 | 1 | $63 | |
| Uruguay | 1 | 23 | 2 | $60 | |
| Serbia / Others Balkans | 1 | 53 | 1 | $57 | |
PREVIOUS SATURDAY AM RESULTS:
Broken out, here’s how it’s doing, the pic being No. 1 everywhere listed below except Germany where it’s No. 2
The UK & Ireland added $1.6M on Friday, taking the 3-day total to $3.8M. The Friday result is in line with Project Hail Mary, +57% above Amblin’s Twisters, and more than double Arrival. The BFI Imax remained the top site for a third straight day, with main evening shows largely sold out. Imax B.O. is repping 11% of the pic’s business with the BFI accounting for 20%. Odeon is the No.1 circuit for the film, although luxury chain Everyman jumped 2 pts on Friday, a sign that older audiences were heading out and seeking a more premium experience on Friday night. The weekend is on track for $7.3M, excluding previews this is in line with Ready Player One, above Tenet (+16%), Twisters (+23%), Arrival (+49%), and One Battle After Another (+54%).
France added $500K on Friday, taking the 3-day total to $1.5M; the pic repping a 22% share with the best average per screen, with more than double the admissions of second-placed local blockbuster De Gaulle Part 1. PLFs are repiping 8% of ticket sales, 5% coming from Imax. The weekend is on track for $3.7M, above Blade Runner 2049 (+9%), One Battle After Another (+28%), Twisters (+92%), Project Hail Mary (+58%), and more than double Arrival.
Mexico saw $740K on Friday to take the 3-day total to $1.6M. The Spielberg pic reps 31% of the overall weekend B.O. — and that’s with World Cup screenings. Weekend outlook is $3.5M in line with Ready Player One and Twisters, above Project Hail Mary (+7%), Interstellar (+21%), more than double One Battle After Another, and more than 3x Arrival.
Australia saw $2.1M across four days, including an early estimate of $1M for Saturday. The pics commanding 26% of the weekend B.O. Imax reps 9% of ticket sales for a weekend that should come in just under $3M, in line with Ready Player One and Twisters, above Arrival (+70%) and double One Battle After Another.
Spain‘s Friday was $800K with the pic accounting for close to half of the B.O. yesterday. Imax reps 4% with a weekend forecast of $2.8M. The opening day is more than 3x Twisters and One Battle After Another, more than double Arrival, as well as topping Project Hail Mary (+31%) and Tenet (+29%).
Brazil saw $700K from 972 screens for a 3-day total of $1.5M, accounting for 32% of total business in the market. Imax is pulling in 5% of that from 12 screens with 20% coming from PLF screens. The weekend is looking like $2.7M, above all key comps including Ready Player One (+61%), Project Hail Mary (+73%), more than double Twisters and Interstellar, and more than 3x One Battle After Another.
Italy added $400K on Friday, taking the 3-day total to $992K for an overall weekend outlook of $2.2M. Disclosure Day is the clear top pic in the market with a strong 39% of total business, and the highest average per screen, growing +48% from Thursday. Imax is driving close to 4% of business from seven sites. The weekend, excluding Wednesdays previews this is just off Ready Player One (-14%), above Project Hail Mary (+24%), One Battle After Another (+38%), Arrival (+39%), and more than double Twisters.
Germany grossed $500K on Friday with the 3-day rising to $1M. Disclosure Day claimed a market share of 14.5% on Friday, ranking No.2 behind Scary Movie. Imax is repping 8.2%, 70MM close to 2%. This result excluding previews is in line with One Battle After Another, above Arrival (+18%), and Twisters (+80%).
Hong Kong has grossed a half a million across the first three days with Disclosure Day commanding 40% of the overall territory weekend’s business. The opening is looking like $1M, excluding previews this is above Arrival (+38%), Twisters (+47%), Project Hail Mary (+60%), and more than 3x One Battle After Another.
Netherlands minted $500K across its first three days with Friday adding $212K as Universal’s highest day to-date, accounting for 22% of the market. Imax was strong at 19% and Dolby Cinema doing another 8%. The weekend is on track for $0.9M, excluding previews this is in line with Project Hail Mary, One Battle After Another, and Interstellar, above Twisters (+60%), and more than 3x Arrival.
Poland pulled in $400K with Imax repping 12% from eight auditoriums. Weekend outlook is $900K, above Interstellar (+16%), Ready Player One (+89%), and more than double Arrival, Tenet, and One Battle After Another.
