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EXCLUSIVE: The Real Housewives of Potomac is the latest Bravo series to be swept up in a strong current of audience growth.
Season 11 debuted to 2.2 million total viewers across platforms in its opening week, which is the best premiere in three years, per a combination of Nielsen data and internal numbers from NBCU.
The audience grew on both linear and streaming with 14% cross-platform gains over Season 10. Peacock in particular has been driving audience growth across many Bravo franchises, and Potomac is no exception. The Season 11 premiere now ranks as a Top 5 Real Housewives premiere ever on the platform.
Momentum continued with the second episode, which delivered 2 million viewers in seven days. While that’s a small dip from the premiere, it is up 23% from Season 10, Episode 2.
The Real Housewives of Potomac is also generating chatter online with more than 39 million social impressions across platforms season-to-date, NBCU says.
New episodes of The Real Housewives of Potomac air Sundays at 8 p.m. ET/PT on Bravo and stream next day on Peacock.
The series is produced by Truly Original, a Banijay America company. Steven Weinstock, Glenda Hersh, Lauren Eskelin, Lorraine Haughton-Lawson, Nora Devin Zimmerman, Leola Westbrook-Lawrence, Jackie Hebert and Nick Prescott serve as executive producers. EJ Dutton is co-executive producer. Andy Cohen is also an executive producer.
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