The new opportunity within Skydance for Efrain Miron, former EVP and head of content strategy and licensing for Paramount DTC, has been revealed. Miron, who stepped from his DTC post in the recent restructuring unveiled by JB Perrette, Co-Chair & Chief Business Officer of Skydance‘s TV and Direct-to-Consumer, has been named to the newly created position of Chief Commercial Officer for the company’s Product & Technology Team. He will report to Skydance’s Chief Product Officer Dane Glasgow, who announced the appointment in an internal memo.
“Joining Paramount as the Skydance merger closed last year, he’s been a driving force behind our direct-to-consumer growth and played a pivotal leadership role in setting and executing our streaming strategy across Paramount+ and Pluto TV,” Glasgow wrote. “He’s been one of our team’s closest partners over the past year and helped us drive some of our most important initiatives forward – he was central in how we turned live sports into a growth engine for streaming, he ensured that our ambitious Paramount+ Originals slate reached audiences around the world, and he helped us drive forward Pluto TV’s biggest transformation in over a decade across content and product.”
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Along with Jane Wiseman, Miron was brought to Paramount’s DTC unit by its former head Cindy Holland following the completion of the Skydance merger in August 2025. Both Miron and Wiseman had worked for Holland at Netflix and then Sister before following her to Paramount. Holland departed on the eve of Paramount’s acquisition of Warner Bros. Discovery last month while Wiseman stepped down as Paramount’s Head of Originals in the Skydance post-merger DTC Content Team restructuring by Casey Bloys, Co-Chair and Chief Content Officer for Skydance DTC.
“As we look ahead, we’re investing in new areas that extend beyond our existing core services. We’re exploring emerging fan ecosystems, new domains in entertainment, and fresh ways for audiences to engage with the stories, franchises, and sports they love,” Glasgow wrote. “Efrain will lead the commercial strategy behind these efforts, shaping business models, forging partnerships, and laying the groundwork that lets our ideas flourish. Working in close collaboration with business units, such as DTC, TV, Studios, and others, he will ensure we successfully turn these promising concepts into lasting, scalable commercial opportunities. We’ll share more about these spaces as the work takes shape.”
