EXCLUSIVE: Rohit Jain is launching Tiger TV, a streaming platform dedicated to Hindi and Punjabi content.
The platform will launch tomorrow on October 15. It will be available on the Lionsgate Play app across Asia, and as a standalone app in the U.S., UK, Canada, Australia, and New Zealand. The platform will also be on Amazon Prime Video Channels and YouTube Primetime Channels.
Jain previously had an eight-year stint as President of Lionsgate Play Asia. He bought the streamer in South Asia and Southeast Asia earlier this year, and licensed the Lionsgate Play name, along with access to the U.S. studio’s film and TV library.
In their announcement, Tiger TV organizers said they plan to build a “₹500 crore+ [$52M] portfolio of Punjabi and Hindi content IP over the next three years” with a slate of over 50 premiere titles in its first year of operation.
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The streamer’s Punjabi titles include Laal Salaam, Rubb Rakha, Jahankilla, Hanji Kaun, Janaur, Ikk Tu Hoven Mutiyare and Tu Te Punjab, with performers such as Diljit Dosanjh, Ammy Virk, Gippy Grewal, Neeru Bajwa, Sonam Bajwa and Arminder Gill set to feature.
On the Hindi side, the slate includes Jeevan Ya Bheema Con, Mantu Bhaiya Ki Dili Dezire, The Taj Story and Aakhri Sawal. At the launch, organizers also unveiled the first look at Daanav, a Hindi crime thriller original starring Angad Bedi and Pooja Gor.
Jain also unveiled Eklavya, the first in a slate of AI projects. The project features Yug R.Ai, an AI actor.
Tiger TV will be available for ₹349 per quarter or ₹799 per year in India, and from $5.99 per month in the U.S., Canada, the UK, Australia and New Zealand.
