Gilmore Girls is no longer on Netflix.
As of July 1, the series is now streaming on Prime Video, marking the end of an era after 12 years of enduring popularity at its former longtime streaming home that even led to a short-lived revival (which will stay on Netflix, by the way).
Gilmore Girls is a reliable seasonal fall favorite for U.S. audiences, repeatedly ranking in the Nielsen streaming charts from roughly September to January each year. Last year, 18 years after the series finale, Gilmore Girls entered the charts the week of September 8 with 534M across Hulu and Netflix.
What’s most interesting is that Gilmore Girls has only not attracted nostalgic audiences who grew up watching during its original run from 2000-06 on the WB and 2007-08 on the CW. The coming-of-age serieshas also found itself a new generation of fans over the last decade-plus as an SVOD offering.
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Per Nielsen, two-thirds of the viewership from September 8 to September 14 was from women and 35% from adults 18-34.
The Netflix departure may seem less significant now, since the streamer has shared Gilmore Girls with Hulu since 2024. But, for the decade prior, Gilmore Girls was already speaking to a whole new generation of fans with its resurgence on Netflix alone.
In the fall season prior to the Hulu deal, Gilmore Girls was No. 8 in the Nielsen streaming charts for Netflix with 640M viewed. At the time, the measurement service noted that 56% of its audience was in the 18-34 age demo.
It’s difficult to quantify the early reception to Gilmore Girls when it originally arrived on Netflix in 2014, because there is not reliable or consistent audience data from that period. Nielsen began regularly distributing its streaming Top 10 in 2020.
However, Netflix’s enthusiasm for the series was clear early on when, just over a year after the original episodes started streaming, the company announced the revival Gilmore Girls: A Year in the Life. The series of four 90-minute telepics premiered in 2016. While Netflix wasn’t releasing its own streaming data at that time, Deadline reported that A Year in the Life performed quite well. Preliminary numbers from research firm Symphony Advanced Media placed it third in the 18-49 demo behind Fuller House and Orange is the New Black during its first three days.
By the time that Netflix rolled out its own annual data dump, the revival was already seven years old. Yet, from 2023 to 2025, A Year in the Life has generated 18.2M views on its own. Add in all seven seasons of the original, and Gilmore Girls content has scored Netflix nearly 264M views over that two-year period.
Of course, fans of the series will still be able to access all the episodes over on Prime Video. This could also end up being a win for the Amazon streaming service, which has been leaning heavily into YA programming lately after the massive success of The Summer I Turned Pretty. With continued buzz around the steamy adaptation of Elle Kennedy’s Off Campus series among others, this could be the perfect time for Prime Video to add some more of those series’ long-running and enduring predecessors to the streaming library.
With that in mind, it’s possible that Prime Video is now the right fit for Gilmore Girls. The true test will be whether the series reclaims its annual spot on the Nielsen streaming rankings come Labor Day.
