EXCLUSIVE: Next-generation talent management firm Select Management Group has upped talent manager Paul Luckenbaugh to Head of Theatrical Talent, Deadline has learned.
Whereas traditional agencies have had film & TV as a pillar, getting increasingly into the creator economy as time has gone on, Select’s approach to entertainment has been a bit of the reverse. News of Luckenbaugh’s role at Select, which is newly created, reflects their continued investment in filmed entertainment and the growing convergence of traditional Hollywood and creator-led talent.
Luckenbaugh will draw on his track record in film & TV to grow Select’s representation expertise in the space, expanding opportunities for clients across the full Select talent roster.
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“I’m thrilled to step into this new role as Select continues to redefine talent management at the intersection of Hollywood and the creator economy,” Luckenbaugh told Deadline. “Traditional and digital entertainment have never been more interconnected, creating new opportunities for talent to build careers across verticals. I look forward to growing our theatrical business and helping our clients navigate this evolving landscape.”
Select Management Partners Lisa Filipelli, Brittany Maxwell, Caroline Nardilla and Amy Neben said: “From day one, Select has been focused on bridging the gap between Hollywood and the creator economy, helping talent build careers that extend beyond any single platform. With a roster that spans creators, actors and hybrid talent, Paul has a deep understanding of where the industry is headed and a proven ability to navigate both worlds. He is the ideal leader for our theatrical division as we enter this next phase of growth.”
Luckenbaugh first joined Select in 2018. Alongside his new role as Head of Theatrical Talent, he will continue managing a roster of in both the digital and traditional entertainment spaces. Collectively reaching over 100M followers, his list includes digital-native talent such as Morgan Evelyn Cook, Gigi Gorgeous, Eva Gutowski, Jess Val Ortiz and Crescent Shay, among others. Luckenbaugh also works with actor-first creators such as Roman Banks, Bennett Curran, Jenny Lorenzo, Uly Morazan and JJ Niemann.
Notable clients at Select include Jennifer Affleck, Mikayla Mathews, Mayci Neeley, Jessi Ngatikaura, Aspyn Ovard and Layla Taylor, stars of The Secret Lives of Mormon Wives and The Secret Lives of Mormon Wives: Orange County, and actors such as Miss Benny, Hannah Love Lanier, Jenny Lorenzo, Uly Morazan, JJ Niemann, Katie Rose and Tyler Scherer, in addition to myriad creators, athletes and entrepreneurs.
The company also produces Hulu’s cultural phenomenon The Secret Lives of Mormon Wives and its upcoming spinoff The Secret Lives of Mormon Wives: Orange County.
Select Management is part of the Propagate Content family of companies, which also includes Artists First, Authentic Talent & Literary Management, Parker Management and Sway Social, among others.
