WestEnd Films Boards World Sales On James Erskine’s Niki Lauda Documentary — TIFF Market 

WestEnd Films has boarded world sales on Lauda, a feature documentary about three-time Formula One World Champion Niki Lauda, produced by Noah Media Group and directed by Emmy-nominated filmmaker James Erskine (Copa 71). 

The company will launch sales at the upcoming TIFF market. 

Currently in production, Lauda tells the former Formula One driver’s rise to the pinnacle of motorsport, his near-fatal 1976 crash, and his remarkable return to racing. The official synopsis reads: “Beyond the track, he reinvented himself as an entrepreneur and airline founder, fighting to uncover the truth behind the fatal air crash that nearly destroyed his airline. Told through previously unheard interviews with Lauda himself, alongside his family, rivals, and some of the biggest names in Formula One, the film explores the man behind the legend.”

Contributors to the doc include Lauda’s son Mathias Lauda, Daniel Brühl, who portrayed Lauda in Rush, four-time F1 World Champion Alain Prost, 2016 F1 World Champion Nico Rosberg, six-time F1 Grand Prix winner Kimi Antonelli, 1978 F1 World Champion Mario Andretti, two-time F1 World Champion Emerson Fittipaldi, former McLaren chairman and team principal Sir Ron Dennis, and Mercedes F1 Team Principal & CEO Toto Wolff.

Esther Randall is producing the film for Noah Media Group (Rapinoe) in association with New Black Films (Copa 71). The executive producers are Gernot Schaffler (Rush), nine-time Formula One Grand Prix winner Mark Webber, documentary producer Catherine Quantschnigg (Rapinoe), and Myriam Weil (Nadia) for Federation Studios. 

Sky will release Lauda in the UK, ORF in Austria, and Canal+ in France.