Netflix Searches For ‘Love At First Sight’ With Latest Dating Show From Velvet Hammer

EXCLUSIVE: Netflix is doubling down on dating.

The streamer has ordered Love At First Sight, which comes from Age of Attraction producer Velvet Hammer Media, its latest move in the popular dating genre.

Many of Netflix’s biggest unscripted hits are dating shows including Love Is Blind, which is set to launch Season 11, set in Boston, later this fall, Temptation Island, which has been renewed for a third season on Netflix after moving from USA Network, and Age of Attraction, which was quickly renewed for a second season after becoming one of its biggest reality launches this year.

Love At First Sight asks, “Can love at first sight lead to everlasting love? A group of singles come face-to-face with that question.”

The show is currently casting asking potential contestants, “Do you believe you could see someone and know instantly that they’re the one? What if one look could lead to a lifetime? Can love really begin at first sight?”

Velvet Hammer Media is also behind series such as The CW’s The Big Bakeover, Roku’s Empty Nest Refresh and Best Bite Wins and WBD true-crime series Ruby & Jodi: A Cult of Sin and Influence.

The company is also producing a docuseries following Nick Cannon and his 12 children for the streamer.

Velvet Hammer founders Jen O’Connell and Rebecca Quinn will exec produce Love At First Sight, which is unrelated to Netflix’s Haley Lu Richardson-led romantic comedy feature that was produced by Alex Cooper’s husband Matt Kaplan.

It marks the latest unscripted order for Netflix; last week, Deadline revealed it greenlit social experiment series Playing with Matches from Mettlemouse and other unscripted orders we’ve broken include The Leftovers from Jersey Shore producer, Arizona Hot from Banijay-owned Bright Spot Content, Born In The USA, a maternity series from Wheelhouse and Weight to Date from IPC.