Peacock Hikes Prices Across All Subscription Plans

NBCUniversal streamer Peacock is raising the price of all its monthly and annual plans effective August 18 for new and returning subscribers

“These price changes,” the service said on its website, “allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres.

Peacock last raised prices a year ago.

Starting today, a Peacock Select monthly subscription costs $8.99 (up from $7.99). The Premium monthly subscription is now $12.99 (up from $10.99). And Premium Plus monthly moves to $19.99 (up from $16.99).

Select includes current and past seasons of NBC and Bravo shows and other library content, but no movies, sports or Peacock originals. Premium tiers have ads.

For annual subscriptions, a Select plan is now $89.99 (up from $79.99), while Premium rises to $129.99 (up from $109.99) and Premium Plus goes ot $199.99 (up from $169.99).

For those who subscribed prior to August 18, the new pricing will be effective the next billing date on or after September 17.

Annual subscribers or users on active promotional offers will continue at their current prices until those plans or offers expire. Subscriptions will then renew at the new price.  

Streaming services have been raising prices steadily over the past three to four years as their focus shifted from chasing subscribers to turning a profit. Comcast’s latest earnings showed Peacock posting its first ever quarter in the black. It had 48 million subscribers at the end of June.